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Chinese High-Definition Format War Sees New CBHD Players

23 Apr, 2009 By: Chris Tribbey

china hd dvd

The high-def format war is alive and well in China, with two companies releasing players for the China Blue-High Definition (CBHD) format, which is based on HD DVD. Chinese manufacturers TCL Corp. and Shinco will be the first to release players.

The China High-definition DVD Industry Association and the DVD Forum are backing CBHD. Blu-ray Disc was the first to get software into the Chinese market, with Sony Pictures releasing titles in November, but CBHD got a boost in March when Warner Bros. announced it would release titles on the former HD DVD format there this year.

While Blu-rays in China cost roughly the same as they do here in the United States, CBHD discs are reportedly going to be priced at under $10. CBHD players are reportedly being priced at just under $300 to begin.

A story from CDRInfo.com in Britain quotes Li Dongsheng, chairman and president of TCL, as saying the company plans on selling 10 million CBHD players this year.

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