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Black Friday Brings Down Premium LCD TV Prices

4 Dec, 2008 By: Chris Tribbey

The price line between premium and value LCD HDTVs was already thinning, but Black Friday deals brought the price disparity between the two even closer, according to a report from research firm iSuppli Corp.

“Premium brands led the way in terms of U.S. Black Friday LCD TV pricing deals,” said Tina Tseng, a consumer electronics channels analyst for iSuppli. “Average prices for LCD TVs advertised by premium brands in advance of Black Friday were 23% lower than their average in mid November. In contrast, value brands reduced their prices by only 19% during the same period.”

The cheapest premium brand 32-inch LCD on Black Friday was $499, while the cheapest value brand 32-inch LCD was $388, according to iSuppli. The firm notes that due to the economic recession, many retailers and suppliers will likely choose to keep prices down.

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