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Best Buy Offers Free Blu-ray Player with BD, Cable Purchases

By Erik Gruenwedel | Posted: 15 Dec 2008

Seeking to stir the pot heading into the home stretch of the winter holiday retail season, Best Buy Co. is offering its house brand Insignia Blu-ray player for free with the purchase of a $79.99 HDMI cable and 10 select Blu-ray Disc movies.

The in-store and online offer for the $249.99 player disclosed Dec. 14 in a national newspaper circular featured 50 titles priced from $19.99 to choose from, including Madagascar, Casino Royale, Harry Potter and the Goblet of Fire, Indiana Jones and the Kingdom of the Crystal Skull, Superman Returns, Batman Begins, Twister, Forgetting Sarah Marshall, Wall-E, Hellboy II: The Golden Army, Sleeping Beauty, Blood Diamond, Training Day, Gangs of New York, 10,000 B.C., The Chronicles of Narnia: Prince Caspian, The Marine, The Italian Job, The Polar Express: 3-D and The Incredible Hulk.

The Minneapolis-based No. 1 consumer electronics retailer, which is the top Blu-ray movie seller, with more than 800 titles, also offered online only the Panasonic DMP-BD35K player for $229 following a $70 immediate discount and free shipping.

The price reductions underscore a recent consumer survey from DEG: The Digital Entertainment Group that found two-thirds of respondents who owned a Blu-ray player favored purchasing a sub-$150 BD player as a gift. Another 72% wanted to buy BD movies for a family member, and two-thirds believed purchasing a $25 Blu-ray movie was a better value than going out to the movies, dinner or a concert.

Other retailers lowering the floor price for Profile 1.1 BD players included Radio Shack, which offered the Sylvania player for $199.99 (down from $259.99); Fry’s Electronics, which discounted the LG BD-300 Profile 2.0 player with Netflix streaming to $249 from $299; and Costco offering the Samsung BD-1500 for $179 following an immediate $100 rebate, as well as the Sony BDP-BX1 player for $227 after a $50 rebate.

Best Buy reports third-quarter results Dec. 16.

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