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BDA Chairman Says BD Sales Up

9 Oct, 2008 By: Chris Tribbey

Speaking to the Consumer Electronics Association, Victor Matsuda, chairman of the Blu-ray Disc Association, said sales of Blu-ray Discs are four times as high compared to this time last year, thanks to the demise of HD DVD. He also said that Blu-ray is doing better than even the “most optimistic sales forecasts and market analyst reports.”

“We have good reason to predict that this Q4 sales period will see the Blu-ray Disc revolution take hold in U.S. mainstream markets, and we will witness strong sales performance in every other geographical region,” Matsuda said. “It’s all about consumer awareness, the abundance of choice in players and the awesome line-up of movie titles that Blu-ray offers mainstream home entertainment fans.”

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