Amazon Bows Original Series 'Mozart in the Jungle' in HDR Resolution24 Jun, 2015 By: Erik Gruenwedel
While buzz within Consumer Electronics revolves around Ultra High-Definition 4K, a more practical step is enhancing current pixel images on the television screen.
That would be High Dynamic Range, or HDR, in which the stark contrasts between bright and dark spots are enhanced to reflect a more realistic screen image.
Amazon June 24 announced that Prime Instant Video subscribers can now stream the debut season of original comedy series “Mozart in the Jungle” in HDR at no additional cost to their membership.
Amazon said it is the first streaming service to offer content in HDR, which requires a UHD television.
“HDR is a technical innovation that provides a truly stunning viewing experience, and we’re thrilled to be the first to offer this unmatched picture quality,” Michael Paull, VP of digital video at Amazon, said in a statement.
Indeed, HDR is considered a near-term improvement over 4K, Neil Hunt, chief product officer at Netflix, said in January. He said the average TV has a top brightness factor around 100 “nits,” which is a measure of luminance. An HDR television has around 1,000 “nits.”
"I think that’s actually a more important quality improvement to get to the brightness and detail in the picture than the 4K is by itself,” Hunt told The Telegraph in the United Kingdom.
Regardless, Amazon began offering movies and TV shows to Prime members in UHD 4K in 2014, now fielding a catalog with hundreds of titles. Interestingly, the e-commerce behemoth considers HDR the next step in Ultra HD content.