4KTV Shipments Projected to Top 30 Million Units in 201529 Jul, 2015 By: Erik Gruenwedel
Global shipments of 4KTVs are expected to grow by 147% in 2015 to more than 30 million units — despite an overall 2% decline in TV sales, according to new data from Futuresource Consulting.
Ultra HD 4KTVs represent the next step beyond 1080p resolution for both packaged media and digital streaming. 4KTV unit sales are expected to reach 50 million in 2016; 75 million in 2017; 90 million in 2018; and more than 100 million by 2019.
Indeed, 4K is expected to account for 45% of total unit shipments in the next four years.
While global TV sales rose in 2014 by 3% to reach 235 million units, the market remains varied across the globe, with some regions, such as Latin America, experiencing significant growth, caused by the Brazilian World Cup and the start of analog switch-offs. Europe, too, enjoyed 3% growth. In Asia-Pacific region, however, unit shipments declined, despite the region accounting for 37% of global shipments.
London-based Futuresource anticipates TV sales revenue will fall by 3% to $91 billion. This decline is due mainly to a continued depressed market in China as well Russia’s economic issues. Economic uncertainty continues to affect many markets in Europe, contributing to expected declines in many countries across the continent.
“Although we expect to see a decrease in worldwide TV unit shipments in 2015, Futuresource expects the market to recover well in the longer term” senior market analyst Jack Wetherill said in a statement. “In the coming years … the shift in consumer preference to larger screen sizes will help the performance of 4K sets.”