Vizio Licenses Macrovision’s Interactive Program Guide4 May, 2009 By: Chris Tribbey
Macrovision Solutions Corp. has brought HDTV company Vizio on as the latest company to license Macrovision’s interactive program guide (IPG) technologies.
Macrovision's program guide technologies provide consumer electronics manufacturers with interactive onscreen listings for content.
“We recognize that consumers today have an unprecedented amount of content to choose from across a growing number of digital channels and sources,” said Matthew McRae, Vizio VP of Products. “Simplifying that user experience is a critical part of our design philosophy, as we continue to develop innovative new ways of bringing value to the VIZIO customer.”
Tom Carson, EVP of sales and services for Macrovision, added, “Vizio’s licensing agreement for our IPG technologies underscores the importance that manufacturers place on helping their customers find, manage and enjoy the plethora of digital content that is available to them.”