Survey: Americans Adopting HDTVs, Home Networks At Rapid Pace2 Sep, 2009 By: Chris Tribbey
North Americans are turning their homes into Internet-powered, digital realms at an ever-increasing rate, according to a survey from firm Forrester Research.
According to its annual consumer survey, calling on the responses of nearly 48,000 people, Forrester says nearly 39 million U.S. homes will get their first HDTV in the next five years, and 30 million will add a home network. The average American home already has two computers, the firm said.
Consumers under the age of 40 already spend two more hours per week using new media over traditional media, and four out of five U.S. homes have at least one mobile phone.
“The Internet pervades all aspects of Americans’ lives, from how we shop and buy, how we communicate, how we entertain ourselves, and how we seek out information to how we manage our personal relationships,” said Forrester Research principal analyst Charles S. Golvin. “While today these digital activities are constrained to the home and the office, in the next several years consumers will increasingly rely on a ubiquitous Net that is instantaneously accessible on a wide variety of devices, from mobile phones to laptops to new form factors such as eReaders.”
For more information about the survey visit www.forrester.com.