Report: Green Concerns Influence LCD TV Buying22 Apr, 2009 By: Billy Gil
Environmental issues influenced more than half of U.S. LCD-TV buyers as they selected their TVs, according to an iSuppli survey.
The company’s monthly “U.S. TV Consumer Preference Analysis” survey, conducted in April, showed that 27.5% of LCD buyers felt green issues were important when choosing an LCD screen. And 23.1% said that they looked for green features but that those features weren’t an important consideration in their overall buying decision.
“More than half of U.S. LCD TV buyers are paying attention to environmental features, making ‘green’ a key selling point that needs to be highlighted wherever possible in branding and marketing efforts,” said Rhoda Alexander, director of monitors and sustainability for iSuppli Corp.
Of the top four LCD providers, Sony and LG Electronics saw the highest incidence of buyers saying green factors were an important influence (about 37% for buyers of each company’s product), while fewer than 23% of customers buying Samsung and Vizio product looked at green issues closely. The study also found that as the size of a set increased, sensitivity to green features rose comparably — buyers of sets 50 inches and larger showed the highest level of interest.
The survey can be found at www.isuppli.com/ProductDetail.aspx?ID=28306.