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Report: 7.2M LCD Units Shipped in First Quarter

11 May, 2009 By: Chris Tribbey


LCD TVs enjoyed a strong first quarter, with 7.2 million units shipped in North America, and retailers running out of stock of certain models, according to data from research firm DisplaySearch.

While year-over-year shipments of LCDs were down for the first time in the fourth quarter, shipments were up 23% in the first quarter, with bargains at closing Circuit City stores driving much of the demand.

Vizio laid claim to the No. 1 ranking for LCDs shipped for the first time since the second quarter of 2007, passing both Samsung and Sony, and seeing its market share jump from 13% to 19%.

“Vizio is a relatively young TV brand in the U.S. marketplace, but their strong alignment with mass merchant and warehouse club retailers seemed to put them in the right place at the right time with growing channels,” said Paul Gagnon, director of North America TV research for DisplaySearch. “As LCD TV panel makers quickly return to nearly full capacity and simultaneously push panel price increases, the industry will have to carefully monitor the impact that slower retail price declines may have on consumer demand during the second half of the year to avoid a potential repeat oversupply situation.”

Value-brands Sylvania and Emerson from Funai also saw higher demand for LCDs, with its market share up to 8.5% from 7% in the fourth quarter.

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