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Panasonic Bows Jumbo-Screen 3DTVs

9 Jun, 2010 By: Erik Gruenwedel

Panasonic last week introduced two new pieces of hardware for an in-home 3D home entertainment setup.

The DMP BDT350 Blu-ray player is designed for 3D viewing and is priced at $429. The player is available now.

The second piece of 3D hardware is a 152-inch display (TH-152UX1), the world’s largest high-definition 3D plasma screen featuring 4096 x 2160 resolution — the equivalent of nine 50-inch screens. Designed for government and commercial applications, Panasonic’s trio of super-size plasma 3D displays also includes 103-inch (TH-103VX200U) and 85-inch (TH-85VX200U) models. These units will ship in December with suggested list prices of $65,000 and $45,000, respectively. The 152-inch screen unit is targeted for availability next January at the Consumer Electronics Show.

Unveiled today at InfoComm 2010 in Las Vegas, the three new-format plasmas are designed for myriad applications, including corporate environments, commercial applications, healthcare, home theaters, screening rooms, digital signage, education and entertainment staging.

Indeed, sales of 3DTVs across all screen sizes in the United States are projected to reach 4 million units this year — quadruple previous estimates of about 1 million units, according to William Blair & Co. in Chicago.

Panasonic’s 3D high-speed drive and new motion prediction technologies eliminate crosstalk (ghosting) between left and right images to produce crisper images and about twice the tone gradation of conventional models.

The three displays also include video processing technology to allow for playback of images originally recorded in 24p, such as theatrical movies. This raises the video reproduction performance of the plasma display panels allowing for reproduction of content in either 3D or 2D formats.

Earlier this month, Panasonic created the Panasonic 3D Innovation Center, a contact point for clients working in the 3D business. Panasonic will use this center to develop closer relationships with customers to offer more compelling 3D technologies and services.

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