iSuppli: LCD TV Prices Rise in July

17 Aug, 2010 By: Chris Tribbey

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The introduction of new models with enhanced features sent the average price of a new LCD HDTV up in July, according to research from iSuppli Corp.

The average price of an LCD at retail was $1,136, up 7.2% from $1,060 in June, the highest month-to-month jump in more than a year. The price from June 2009 to July 2009 rose only 2.8% to $1,104.

“While pricing often oscillates on a month-to-month basis, a year-over-year increase is unusual in the LCD market, where annual price erosion rules due to falling panel costs and escalating competition,” said Riddhi Patel, director of television systems at iSuppli. “After small sequential declines in May and June, average prices for LCD HDTVs increased in July with the arrival of a flood of new sets.”

More than 20 new modes featuring LED backlighting, 3D capabilities and built-in Internet were introduced at retail during July.

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