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IHS: U.S. 4KTV Household Penetration to Reach 34% by 2019

10 Dec, 2015 By: Erik Gruenwedel

With ongoing retail price declines, comparatively strong economy and consumer penchant for large-screen TVs, 4KTV household penetration in the United States will reach 34% in 2019, according to new data from IHS. By the end of 2017, most 50-inch-and-larger TVs worldwide will feature 4K resolution, which claims to have four-times the picture clarity of 1080p.

Across Europe, 4KTV household penetration is expected to reach 25% in 2019. Growing availability of UHD content from Internet and pay-TV providers will support this trend. Switzerland is expected to reach 32% penetration in 2019, followed closely by the U.K. at 31%.

Interestingly, only 14% of Japanese households are expected to have a 4KTV by 2019, due largely to the fact most households already have relatively new TVs. Domestic TV demand swelled to more than twice its normal level between 2009 and 2011, when the Japanese government ran an eco-points subsidy program for energy-efficient products and there was a nationwide analog TV switch-off.

“With the Japanese consumer preference for smaller TV screens, it will be more difficult for 4KTV to expand its household penetration in the country, even though UHD broadcasts are set to begin in 2018, in the run up to the Tokyo Olympic Games in 2020,” Hisakazu Torii, senior director of consumer device research for IHS Technology, said in a statement.

Meanwhile, 4KTV household penetration in China is expected to be relatively high, reaching 24% in 2019. In other emerging countries, where many households have smaller TVs, 4K penetration will be lower: 11% in Russia, 8% in Brazil and 2% in India.

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