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DisplaySearch: TV Shipments Will Grow Again in 2010

29 Dec, 2009 By: Chris Tribbey

After seeing a 1% decline to 205 million units in 2009, total worldwide TV shipments will rise 6% to 218 million in 2010, according to a forecast from TV research firm DisplaySearch.

“China is a hot growth engine for the global flat-panel TV market as the transition from CRT (cathode ray tube) to LCD and plasma TVs continues to drive market growth,” said Hisakazu Torii, VP of TV market research for DisplaySearch. “Government stimulus activity is having a positive effect on demand for flat panel TVs in both China and Japan, while several upcoming analog-to-digital broadcast changes in 2010 are likely to increase demand in Western Europe for digital TVs.”

He added that significant price drops for smaller flat panel TVs in North America would increase unit demand. DisplaySearch reported that the average, global selling price for all TVs fell 9% in 2009. That resulted in a 10% drop in global TV revenues year over year to $101 billion.

LCD will lead the way in 2010, with 170 million units shipped, the firm forecasts.

“LCD TV prices have been falling by 20% to 30% year over year or more at most screen sizes with the overall average LCD TV price expected to fall 24% in 2009, twice the rate of decline seen in 2008,” said Paul Gagnon, director of North America TV market research.

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