HBO Go Bows on Xbox27 Mar, 2012 By: Erik Gruenwedel
HBO March 27 said it launched its popular HBO Go platform on Microsoft’s Xbox Live service for Xbox 360.
HBO Go is the Time Warner-owned pay-TV channel's TV Everywhere platform that allows authenticated viewers to stream more than 1,400 catalog and new-release movies and episodic content (much of it in high-definition) on portable media devices and the TV.
HBO content includes “Game of Thrones,” “Boardwalk Empire” and “True Blood;” classics “The Sopranos,” “Sex and the City” and “Deadwood;” plus HBO original films, miniseries, sports, documentaries and specials, in addition to a wide selection of blockbuster theatricals.
HBO Go, which also is available on Roku, Cablevision and Time Warner Cable, is accessible at no additional cost to HBO customers who subscribe through a participating television provider. The platform is slated to be embedded as an app in future connected TVs and additional game systems.
“HBO and Xbox is a marriage of the two preeminent brands in their respective fields,” said Otto Berkes, SVP of consumer technology with HBO. “During my tenure at Microsoft, we always envisioned Xbox as an entertainment hub and the addition of HBO Go represents a coming of age for the platform. The experience is one that will impress both the HBO subscribers and the Xbox fans.”