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Cinemax Launches 'Banshee' Multiplatform Second-Screen Content

27 Jan, 2014 By: Erik Gruenwedel

HBO is offering a multiplatform second-screen content campaign to accompany the second season of Cinemax’s original drama series “Banshee,” which debuted Jan. 11. Cinemax is a premium content channel owned by HBO.

Dubbed “Banshee Origins,” it is a collection of stories written and produced by the show’s co-creator Jonathan Tropper and Greg Yaitanes that gives viewers a window into the backstories of the characters in the series. “Banshee” takes place in the fictional small town of Banshee, Penn. After serving 15 years in prison for stealing diamonds from a Ukrainian gangster (Ben Cross), an ex-con (Antony Starr) travels to Banshee to find his heist accomplice and former lover, Anastasia (Ivana Miličević).

Told in short-form webisodes, flashbacks, and an original 60-page full-length comic book, “Banshee Origins” takes place over a 17-year span before the first episode of season one, and offers a point of view and new insights into the dark past of the characters of the show.

The revamped digital microsite for the second season is again created by Rapt Media, which is integrating content from both seasons, updated weekly scenes to provide a "deeper exploration" of backstories. Most video clips will offer clickable fields that bring up additional content, such as a comic or quote associated with a video clip. Viewers can follow that pop-up to another video and, ultimately, to another path — or they can continue watching the current video.

"Rapt Media provided the interactive capabilities, flexibility, and expertise to make the interactive execution quick and easy," Adam Dubov, executive producer/creative director of HBO Digital and social media for HBO.com and Cinemax.com, said in a statement.

Cinemax is rolling out “Banshee Origins” on Twitter and Facebook, in addition to Storify.com.

Cinemax is also airing “bumpers” leading into new episodes encouraging viewers to join the cast, crew and @Cinemax on Twitter. The #Banshee hashtag will be visible on each episode, switching to #BansheeOrigins during scenes that have a related Origins story — viewers who search #BansheeOrigins on Twitter will be able to watch the associated origins video within a tweet from @Cinemax.

Finally, the "Banshee" website, features the comic book, video gallery, interactive video game and The Vault — a series of video “hotspots” viewers can access during the broadcast.


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