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blinkbox: ‘Thrones’ Season 4 Sales Up 60%

30 Jun, 2014 By: Erik Gruenwedel

U.K. digital platform registers strong sales for new season not available yet in the U.S.

blinkbox, the U.K. digital sellthrough platform owned by British supermarket chain Tesco, said early digital access to the fourth season of HBO’s “Game of Thrones” resulted in a 60% increase in sales compared with first-week sales of the previous season.

Indeed, seasons 1-3 have seen a 47% increase in digital sales since the June 17 release — less than 48 hours after the conclusion of season 4’s broadcast run in the United States.

blinkbox was the first retail outlet (physical and digital) globally to offer season 4 of the popular HBO series. To jumpstart consumer interest in the new season, blinkbox partnered with Tesco to offer 1,000 Tesco Clubcard points and free pizza with every purchase.

A TV marketing campaign features dragons chasing golfers and a re-enactment of “Game of Thrones” depicting pugs as key characters.

On blinkbox Books, all seven of the "Game of Thrones" books include 100 Clubcard points with each purchase. The points can be transferred into vouchers to spend with Tesco online, in-store, on fuel or exchanged to get four times more value with Clubcard Boost.

“The buzz around “Game of Thrones” this year has reached a fever pitch and that’s translating into sales,” Adrian Letts, COO of blinkbox, said in a statement. “At blinkbox, we are passionate about offering a brilliant entertainment experience for customers and the combination of the latest titles with attractive offers powered by our relationship with Tesco is a great formula.”

The series is also available in the United Kingdom via Google Play, Amazon Instant Video, Xbox and Wuaki.tv. Season four is not yet available for sale in the U.S.

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