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Report: Flat-Panel TV Demand in China Altering Shipment Seasonality

25 Jan, 2010 By: Erik Gruenwedel

lcd tv

Increased demand for flat-panel televisions, notebook PCs, mobile phones and monitors in China has reversed the traditional seasonality of shipments from the second half of the year to the first half, according to a new report.

DisplaySearch, an Austin, Texas-based research firm, said China’s emerging role as major manufacturer and consumer of consumer electronics means that peak shopping seasons in the communist country, including Chinese New Year and Golden Week in May, are driving first-half-year demand.

Indeed, global shipments of flat-panel displays in the second half of the year in 2010 will fall to 53% from 58%. Display shipments in Europe and North America typically are weighted toward the second half of the year due to the start of school and winter holiday shopping, which account for 55% of annual demand, according to the report.

First-half shipments will increase to 46% this year, compared to 44% during the same period last year, increasing again to 47% by 2012.

“China is changing the world, the world is changing because of China,” said David Hsieh, VP of DisplaySearch. “China’s influence on the flat-panel display industry ... together with different characteristics of flat-panel display buying and consumer behavior makes China a land flooded with opportunities and risks.”

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