Comcast Ups VOD Movie Slate 450%11 May, 2010 By: Erik Gruenwedel
Comcast May 11 said it has added 9,000 movie titles to its video-on-demand (VOD) slate, including 3,000 available in high-definition.
Comcast’s VOD movie lineup includes new releases such as: Nine, Leap Year, The Blind Side, Crazy Heart, The Hangover, The Hurt Locker, Precious and The Twilight Saga: New Moon, in addition to catalog classics such as Casablanca, The Exorcist, The Godfather and The Blues Brothers.
The upgraded titles bring to more than 25,000 titles offered by Comcast on VOD.
The No. 1 cable operator said it would also begin offering the expanded titles to its Xfinity TV markets in Washington, D.C., and Philadelphia, where Comcast is based.
Xfinity TV is Comcast’s rollout of the so-called “TV Everywhere” initiative that allows cable subscribers to access content across multiple distribution platforms at no additional cost.
Through Fancast Xfinity TV, customers can access more than 1,500 movies from their cable subscription, and can buy or rent about 5,500 movies from the Fancast store (http://store.fancast.com/movies).
"It's the biggest thing we've ever done in [VOD]," said Derek Harrar, SVP and GM of video and entertainment services for Comcast. "This is another important step in bringing consumers the multiplatform experience they want.”