GameStop: PS4 Allocation Moved Fast25 Nov, 2013 By: Chris Tribbey
Gaming retailer GameStop has already run through all of its PlayStation 4 reservations as well as an additional allocation from Sony, and is expecting to report similar success with the launch of Microsoft’s Xbox One.
“Although we won’t reveal the total amount of units for competitive reasons, our share was higher than on any previous console launch, and our sellthrough since launch was 80% higher than the total amount of [PlayStation 3s] that we sold in our 2006 fiscal year,” GameStop CEO J. Paul Raines said during a recent call with investors.
GameStop reported that about 66% of its PowerUp Rewards members have indicated they wish to buy either a PS4 or Xbox One in the next year.
“The console video game market returned to growth during the third quarter and as we forecasted, is one of the most exciting categories in retail headed into the holiday season,” Raines said. “GameStop is focused like a laser beam on the console launches. We have been working on these launches for over a year. Our team has gone through intensive training on the features of the new consoles, and our in-store experience reflects that knowledge level.”
Hardware sales for the retailer grew 15.3% during the third quarter.
“We’re working very closely with Sony to make sure that we partner with them and giving them the consumer feedback, and working closely to make sure that we have a great product there,” said GameStop president Tony D. Bartel.