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GameStop Opens Facebook Store

7 Apr, 2011 By: Chris Tribbey

Make room Warner Bros.: You’re not the only one making waves on Facebook.

Video game retailer GameStop April 7 opened a Facebook store, offering its 1.8 million Facebook fans two firsts: the ability to pre-order games for guaranteed in-store pick-up via the social media site, and the ability to earn and redeem points in GameStop’s PowerUp Rewards program when they make purchases through the site.

The launch of the Facebook store comes a month after Warner Bros. Digital Distribution began offering rentals of films via Facebook movie sites. Warner has since expanded its offerings, and the studio and GameStop may not be the last to try reach out to the 500 million-plus users on Facebook.

“Social commerce on Facebook is a natural complement to our trusted store and online networks,” said Kelly Mulroney, VP of ecommerce at GameStop. “We have millions of customers already engaging with us on Facebook.”

The GameStop store can be accessed via apps.facebook.com/gamestopshop; includes product videos, reviews and ratings and store finders; and gives gamers the ability to “like” and share information.

“We are on the cusp of the Second Internet — the Social Internet — where retailers that leverage interconnectivity and engage with their customers in the dialogue in creative and authentic ways will be the clear winners,” said Lou Kerner, social media analyst for Wedbush Securities. “GameStop’s new Facebook store provides a blueprint for the new social store, where design, usability and the cool factor are now seamlessly integrated with the Facebook social graph. This store is a game changer for the burgeoning f-commerce (Facebook-commerce) industry.”

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