GameStop Launches Kids Section26 Oct, 2012
Retailer GameStop has launched a new section in approximately 80 stores for the holidays, specifically targeting kids.
The GameStop Kids section will feature games and merchandise for the younger set, with specific titles and gifts including: Skylanders (GameStop exclusive Golden Dragonfire Cannon Battlepack, carriers and displays); Angry Birds (Angry Birds plush with sound effects, backpack clips, mugs and a Star Wars plush); Lego (“Lord of the Rings,” “Stars Wars” and “Harry Potter” build sets); Star Wars (a plush talking Chewbacca, key chains and phone cases); Minecraft (Minecreeper head, Lego Minecraft Microworld and foam pick axe).
“We are always striving to make the shopping experience better for holiday gift givers,” said Bob Puzon, GameStop’s VP of merchandising. “GameStop Kids takes that one step further by having the hottest brands and products that people of all ages can love — from Star Wars and Lego to modern favorites like Skylanders Giants.”