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With TV DVD, I Don't Even Watch TV Anymore

11 Apr, 2005 By: Stephanie Prange

A few weeks ago, I wrote a column on Blockbuster's “no late fees” ad campaign. I noted that an up-front advertising technique was best, because we are so inundated with commercial pitches. That got me to thinking about TV DVD, which could be called the ultimate TiVo. It skips the commercials and condenses the season into convenient volumes.

I can honestly say I've watched more TV DVD in the past few weeks than I've watched actual broadcast or cable TV. Each night, I put on an episode of “The Family Guy” or “South Park” and watch what I want to without the interruption of commercials. When I get tired, I turn the DVD off.

My colleague, Thomas K. Arnold, once wrote that DVD is the ultimate form of video on demand. I couldn't agree more. It's also the ultimate TV-on-demand format. I don't have to deal with programming blocks, commercials or idiotic teasers on DVD. I can watch the show I want to watch without the rest of what TV executives — not I — determine is “Must See TV.”

In addition to its contribution to features in freeing me from going to the movie theater, DVD has freed me from the whims of TV executives. And for that I'm thankful.

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