Log in


When the Shelves Are Full, Fill in the Niche

13 Jun, 2005 By: Stephanie Prange

The local Target is selling DVDs in the towel section. That's how I know shelf space for DVD is at a premium.

It seems suppliers have wrung about as much from the shelves of mass merchants as they are likely to get. Wal-Mart isn't going to throw out toilet paper to add more DVDs. What now?

Certainly, the booksellers are a good target for certain films. They offer the kind of breadth you can't find at mass merchants. I was recently looking for a certain CD not available at the mass merchants. It was there at Borders. The same might be said for DVD.

Certainly, drugstores and groceries are other targets. For sports titles, bike stores or other sports stores might be good venues. The Sony Style store in a mall near me is almost exclusively promoting “Bewitched” — both the movie and the TV show on DVD. Naturally, it's a Sony release.

Suppliers will have to think outside of the big box — retailer, that is — to find growth in sales.

Add Comment