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What I Want From Digital Entertainment

6 Nov, 2006 By: Stephanie Prange

I know it seems as if a forgone conclusion that folks would like the hits delivered directly to their homes via a digital connection. But little has been said about the non-hit titles.

I remember walking into a Blockbuster in the late 1980s and being dismayed that I could not find a certain catalog title. The offerings seemed to me to be unimaginative, just a VHS copy of what had been out in theaters about six months before (that was the window at that time).

What made innovations such as Netflix and Amazon so interesting were that they addressed the limitations of shelf space. If the local Blockbuster didn't have it, Netflix or Amazon usually delivered.

Therefore, I would say that for digital delivery to truly succeed, it must not only offer the hits quickly and conveniently, it must offer more selection than the typical Wal-Mart, Target or Blockbuster. Only then will it be a true improvement in delivering entertainment to the home.

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