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Wal-Mart's Shelf Limits Opportunity for Others

24 Apr, 2006 By: Stephanie Prange

Reports that Wal-Mart is getting more choosey with its DVD inventory should come as a welcome development to other video retailers. If a DVD doesn't sell, Wal-Mart will return it posthaste, according to a recent Ad Age article.

That leaves an opportunity for retailers who know their customers and are willing to take chances on titles their customers might like, but Wal-Mart isn't likely to bother stocking for very long or at all. It also leaves open a nice business in special orders.

Senior reporter Jessica Wolf noted that many suppliers with eclectic inventory have turned to bookstores and other retailers to sell their wares, knowing they will get lost on the Wal-Mart shelf.

Wal-Mart's move is an invitation for video retailers more savvy about the product to target customers who don't find everything they want at Wal-Mart.

If customers want the two or three hit titles coming out in a given week, they might still find them at Wal-Mart, but catalog — say season one of their favorite TV show — has likely been whisked off the shelf.

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