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UMD and DVD Confusion

5 Dec, 2005 By: Stephanie Prange

After shopping this weekend, I'm beginning to wonder if customers are getting confused by the UMD and DVD formats.

One women held up a package of “The Family Guy” gleefully, only to lament that is was a copy for “that PSP thing.”

Certainly, the formats are lumped together in the DVD section, which UMD backers championed. The mass merchants are linking the two with sale pricing, according to our intrepid merchandising reporter, Brendan Howard.

But I wonder if the UMD is getting lost in the crowd. Perhaps it is better merchandised with the video games for the PSP. I'd be interested in hearing readers' thoughts.

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