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Translating to Video

1 Mar, 2004 By: Stephanie Prange

One of the biggest Oscar winners on the video front this year is sure to be Universal Studios Home Video's Feb. 3 video release of Lost in Translation, though it only picked up one Academy Award.

Backed by a studio that takes great pride in launching their DVDs with fanfare, Lost in Translation got a sendoff Feb. 3 that included eventual Oscar winner Sofia Coppola (best original screenplay) and an inspired tie-in with a sushi place.

Universal, too, gave best-picture-Oscar-nominee Seabiscuit a push out of the DVD gate with a large party Dec. 15 at the Polo Lounge at the Beverly Hills Hotel, and it will also no doubt receive additional attention from its Oscar nominations, though it didn't rack up a win.

While I'm not saying these DVD campaigns were the biggest influence on the awards season, they sure didn't hurt these two films' prospects, putting them in front of Hollywood audiences when it could do the films the most good in the awards race as well as at retail.

While most fans will have already seen New Line's The Lord of the Rings: The Return of the King, the big Academy Award winner this year, Lost in Translation, is the kind of little film that will attract more interest from the awards season — and lucky for video retailers, that bump will come on video.

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