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TK's MORNING BUZZ: Regardless of What the Critics Say, This Summer's Blockbusters Will Do Big Business on Soaring DVD

29 Aug, 2001 By: Thomas K. Arnold

Labor Day is nearly a week away, and yet the pundits in the popular press are already talking about the summer movie season as though it's ancient history.

Entertainment Weekly's ew.com yesterday issued its own ratings of the summer movies, with Planet of the Apes lambasted as the season's biggest letdown. "Tim Burton's prosthetics-packed version accomplished a rare feat, being both desperately dull and head-scratchingly complicated (what was that ending about?)," EW critics wrote.

Also getting low marks were Steven Spielberg's A.I. Artificial Intelligence, Pearl Harbor and Tomb Raider. The film EW critics seemed to love was The Fast and the Furious, which they hailed as the summer's best surprise, with runner-up honors to Moulin Rouge.

But as usual, the summer blockbusters, regardless of what the critics say, are all going to do big business once they come out on home video -- particularly this year, with DVD sales soaring through the roof.

Indeed, I believe this fourth quarter will be unique in that packaged movie sales, overall, are going to do better than even the most optimistic projections. DVD is the hot new toy, even more so than last year. The installed base is huge, and yet the novelty hasn't worn off to the point where existing DVD households are cutting back on their movie purchases.

It's that enviable point in space and time that marketers dream about -- sort of like the heady days of VHS in the early 1980s.

For DVD consumers, at least for now, there's no such thing as a bad movie.

Comments? Contact TK directly at:TKArnold@aol.com

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