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TK's MORNING BUZZ: DVD Records Are Made to Be Broken Weekly, But Who Will Claim Ultimate Victory in the Fourth-Quarter War of Words?

24 Oct, 2001 By: Thomas K. Arnold

DVD Press Release No. 4 was dispatched yesterday, with Fox and Lucasfilm announcing that The Phantom Menace had become the fastest-selling DVD of all time, moving 65% of its initial shipment in one week. Fox didn't putan on-the-record number on it, but executive v.p. Mike Dunn said the film's "sales velocity" is greater than The Mummy Returns, which Universal (in DVDPress Release No. 1) said had sold through 2 million units its first week in stores.

Variety pegged Phantom's first-week sales tally at 2.2 million units.

For those who haven't been following the fourth-quarter DVD War of Words, here's a recap:

October 2: The Mummy Returns becomes the first big DVD title to hit stores inthe fourth quarter.

October 9: Snow White and the Seven Dwarfs and The Godfather trilogy become the second and third big fourth-quarter DVD releases.

Universal issues a press release, announcing that consumers had snapped up more than 2 million units of The Mummy Returns DVD its first week in stores,setting a new industry record.

October 10: Disney issues a press release, announcing that consumers had bought 1 million copies of Snow White and the Seven Dwarfs on its first dayof release, setting a new industry record.

October 16: Phantom Menace becomes the fourth big DVD title to hit stores inthe fourth quarter.

October 19: Fox and Lucasfilm issue a press release, announcing that The Phantom Menace is the "fastest-selling DVD of all time." The studios gave nounit numbers, but maintained consumer spending on the disc had topped $17 million -- yes, setting a new industry record.

October 23: Fox and Lucasfilm issue a second press release, announcing that The Phantom Menace really (truly, honest-to-God, no doubt about it) is the"fastest-selling DVD of all time," with 65% of its initial shipment selling out within the first week.

I can't wait to see what comes next.


Comments? Contact TK directly at:TKArnold@aol.com

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