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Target Catches on to TV DVD

16 May, 2006 By: Stephanie Prange

A while back I wrote about the mass merchants not offering a complete TV DVD section. Well, apparently the industry has been listening, and things have changed.

On a visit to the local Target, I saw complete show sets from the first through the current or final season of such shows as “Friends,” “South Park,” “The West Wing” and “Family Guy.”

It appears the mass merchants have caught on to the fact that DVD buyers want to fill in their collections. Those who've bought the third season of a series often would like to have the first two.

Like a bookstore, which carries every book in the “Harry Potter” series, the TV DVD section – at Target at least – has begun to cater to collectors and completists.

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