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Next-Gen DVD: Supply-and-Demand Fodder

10 Jun, 2004 By: Erik Gruenwedel

After emerging unscathed from this week's contentious next-generation DVD “discussion” at the Home Entertainment Summit: DVD Lucky 7, which saw DVD pioneer (HD DVD proponent) and former Warner Home Video president Warren Lieberfarb openly challenge the Blu-ray Disc consortium to reveal its 50GB dual-layer disc, I realized that no matter which format becomes the standard, the public still has the final say.

In talking with several DVD replication companies and listening to Bob Chapek, president of Buena Vista Home Entertainment, address the issue during lunch at Lucky 7, conventional wisdom indicates that market desire doesn't necessarily have to translate into market demand.

Chapek's analogy to the music industry's failed attempts to revitalize sales through DVD Audio and SACD offers sage advice that just because “Lawrence of Arabia” looks cleaner in Blu-ray doesn't necessarily mean I'm going to buy it.

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