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New Editorial Advisory Board; TV DVD Conference This Week

17 Oct, 2004 By: Kurt Indvik

This week we're proud to introduce Video Store Magazine's Editorial Advisory Board. The nine members are, in alphabetical order: Gary Arnold, SVP, entertainment, Best Buy; Bill Bradley, president, owner, Bradley Video, Inc.; Bill Bryant, VP, sales, Ingram Entertainment; Chuck Gorman, VP, music and video/DVD, Barnes & Noble; Steve Hicks, VP, product, Hastings Entertainment; Bo Loyd, EVP, product management, chief administrative officer, Movie Gallery; Leigh Ann Moore, merchandise manager, Circuit City; Ted Sarandos, chief content officer, Netflix; and Rick Timmermans, director, video merchandising, Tower Records and Video. You can read more about them beginning on page 13 of this week's issue.

The purpose of this group is to provide guidance to VSM editors as to the industry issues and trends they think are vital as we continue to make significant changes in how the magazine covers the ever-changing home entertainment environment. We sought to include in such a group a wide range of retailers so that we can serve both the common interests and the specific informational needs of each of our diverse retailer constituencies. There are other retail categories we'd like to have represented on the board, and we'll continue to work to include new members in the future. We also hope to tap into the insights of these key executives in upcoming editorial features of the magazine.

This group has already participated in providing direction to VSM, and we look forward to having their valuable guidance help shape this magazine in the future.

• • •

This week as industry executives gather at the Century Plaza Hotel & Spa in Los Angeles for the second-annual TV DVD Conference, the consensus is that the category has plenty of growth potential for several years to come.

When you think about it, TV DVD has truly transformed the way we consume programming that was once designed for a 30-minute or one-hour time slot. My guess is that many people who buy a season boxed set of their favorite show very likely watch more than one episode at a sitting. I know I certainly do. When I got my season one set of “West Wing,” I almost hurt myself in a marathon session. Besides shows that utilize multiple-episode story arcs, TV programming was not designed for this purpose. Yet, we watch to immerse ourselves in a gluttonous, compressed re-experience of that wonderful season we spent with the characters and their stories.

Or we may not. And that's another aspect of TV DVD: It's archival material for the purpose of providing a historical reference to characters and settings we've grown to love. I'll bet any number of fans have bought earlier season sets of their current favorite show just to have it “on file” to check back on a character or bring themselves up to date on an old plot line that's resurfaced.

It's almost frightening to think of the dizzying possibilities of a “season” of your favorite soap opera.

TV DVD is so collectible because there are so many different ways to use the product again and again. That is at the core of its current and future success.

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