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Music DVD Is More Than Just an Improvement on the Music Cassette

10 Jun, 2003 By: Stephanie Prange

By now, it has become clear that Led Zeppelin still packs a punch at the sales counter. According to the music industry trade magazine Hits, the CD set has sold 145,000 copies and the DVD more than 100,000, closing in on equaling sales of the CD.

As a consumer who has never liked Led Zeppelin (but has a husband with a large catalog of the band's albums who forces me to listen to it), I was nevertheless blown away by the Led Zeppelin DVD. No doubt, the extras are a great draw for the Zeppelin fan, but what I found most impressive was the quality of the sound and video. It is no less than captivating, and it beats listening to a CD hands-down.

Until I watched the Zeppelin music DVD, I don't think I truly appreciated the lure of this growing category. According to Recording Industry Association of America statistics, shipments in the category grew nearly 35 percent from 2001 to 2002. Now I see why the category is expanding. Not only does music DVD offer some industry insurance and a consumer incentive against file-trading with the added value of picture, it also offers crisp sound that I think rivals or even surpasses the CD. Given the choice of purchasing a CD or a DVD, I think the consumer will ultimately choose the DVD, not only for the picture, but for the sound.

Those who have dismissed the music DVD as merely an upgraded version of the music cassette should take a look at the product. If it can make me listen to Led Zeppelin, the music DVD is truly a miracle product.

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