Mom Often Knows Best1 Jun, 2004 By: Stephanie Prange
While many in the industry debate the effect of McDonald's move into the video vending business, I'd like to note that one of my favorite sounding boards — my mom — thinks the threat is real.
I've often used my mom as a gauge of trends. She's usually the last to adopt one — when she got a DVD player a year or so ago, I knew the format had triumphed — and she's very conservative in her assessment of anything.
When I told her of McDonald's plans to offer rentals through vending machines, her first reaction was, “Well, Blockbuster's finished, isn't it?”
I know it's not scientific, but in my experience, Mom often knows best.