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Mom Often Knows Best

1 Jun, 2004 By: Stephanie Prange

While many in the industry debate the effect of McDonald's move into the video vending business, I'd like to note that one of my favorite sounding boards — my mom — thinks the threat is real.

I've often used my mom as a gauge of trends. She's usually the last to adopt one — when she got a DVD player a year or so ago, I knew the format had triumphed — and she's very conservative in her assessment of anything.

When I told her of McDonald's plans to offer rentals through vending machines, her first reaction was, “Well, Blockbuster's finished, isn't it?”

I know it's not scientific, but in my experience, Mom often knows best.

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