High-def Media Needs Industry Help10 Dec, 2007 By: Thomas K. Arnold
The studios are doing a valiant job promoting high-definition discs. Both those supporting Blu-ray Disc and those behind HD DVD — as well as the lone big studio, Warner Home Video, that's got a foot in both camps — are pumping out quality releases and aggressively promoting them to consumers.
Even so, the Hollywood community is facing an uphill battle in its quest to get next-generation discs into the mainstream, and sadly, the biggest hurdle seems to be coming from their supposed allies: the consumer electronics industry and big retail.
A caveat: This is not a blanket blame, and I'm hoping the following are isolated incidents rather than trends or harbingers of things to come. But they stand out as so stupid, so hurtful to the whole high-def disc message, that I feel obligated to expose them here in this most public of spaces in the hopes of nipping them in their ugly and misguided buds.
And we wonder why consumers are confused?
Shouldn't we be aggressively educating retailers at the store level instead of focusing our attention toward the top?
Has anyone called executives at Truetone Electronics to find out exactly what the heck is going on?
The bottom line: How can we expect consumers to jump on the high-definition media bandwagon when our own industry can't seem to get its act together?