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Halloween: It's Not Just Candy Anymore

27 Oct, 2004 By: Jessica Wolf

It's beginning to look a lot like Halloween.

Doesn't it seem like video retailers are having more and more fun with this holiday over the past few years?

I think DVD is staking a pop-culture claim on the candy and costume-makers' previous monopoly on the discretionary dollar of the Halloween fanatics.

In the past few weeks, I've visited several major chains where the aisles were punctuated with displays of horror and Halloween-themed titles, from the newest scary releases like Dawn of the Dead to classic stuff like The Shining and Frankenstein.

Perhaps the excitement comes from the fact that there's just so much of it out there now. Independent suppliers have pulled plenty of resources over the past few years to release plenty of new horror product into the market. Last year saw a major theatrical horror boom, and home entertainment marketers have repricings and repromotions of anything that screams on DVD down to an exact science.

Maybe the horror consumer has a little something to do with it. These folks are fun to watch as they peruse the aisles. The campier and cheesier the better, it seems. You really can't go wrong for this holiday. If the price is right, the horror lover will pick up any title — even if it turns out to be bad, it's still good.

I've watched plenty of these shoppers over the past few years of skulking around DVD sales locations, and it seems their appetite has only increased.

I'm not a horror lover myself, but I get a kick out of seeing how much the DVD sellers promote it. It's like a DVD free-for-all this time of year, which is never a bad thing.

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