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Games Are Integral to the Kid DVD Market

25 Apr, 2005 By: Stephanie Prange

This past weekend, my 7-year-old spent some time viewing DVDs in our catalog and spent about equal time with the features and the games on the DVDs.

I hope studios don't consider the games on discs an unnecessary luxury. In my household, at least, they are as big a part of the DVD experience as the feature itself — and after the kids have seen the move a few times, they offer an added value that continues to offer entertainment long after the feature's allure has worn off.

The first thing my 7-year-old asks after watching a new DVD is if there is a game attached. From playing the simple hide-and-seek game on Pooh's Heffalump Movie to sampling the “American Idol” take-off on Shrek 2, these features never go unused in my family, and they offer a valuable addition to the DVD experience.

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