Funky, Quirky Films: Another Reason to Love DVD27 Jan, 2005 By: Jessica Wolf
I just watched Garden State over the weekend for the first time.
I've gotta say, I really enjoyed it. I thought it was heartfelt and sweet, and I felt strangely proud of writer/director Zach Braff, thinking: “Hey, he's not just that doofy guy on ‘Scrubs.’
Talking to suppliers this week about this year's Sundance Film Festival made me think about this film and others like it from last year's Park City Fest, like Napoleon Dynamite, Open Water, Saw and Super Size Me.
There's been so much buzz both in our industry and the theatrical market for all these films — especially Garden State and Napoleon Dynamite — I sometimes forget that none of them were huge moneymakers in theatrical release.
But they're already starting to come into their own on video. Napoleon Dynamite is No. 3 on VideoScan DVD sellers charts; Garden State is No. 12; Open Water is No. 21 and Super Size Me made a DVD splash when it was released last year.
The theatrical market is so homogenized these days. Everything starts to look, sound and feel the same, and films only have a week or two to be deemed a monetary success in theaters.
The fact that the potential for DVD sales can keep smaller, funky, quirky films in the pipeline, even in this homogenized market, makes me very happy.