Emmys, Like the Oscars, Give a Boost to DVD19 Sep, 2005 By: Stephanie Prange
Traditionally, the most-prominent awards boost for the video industry is the annual Academy Awards. The ceremony focuses the public on the best films of the year, which often shortly thereafter make their way to video, and retailers also are able to get a boost in rentals and sales of catalog titles tying into the winners and nominees.
With TV DVD growing ever more important to the industry, the Emmys are providing another boost for DVD. ABC's “Lost,” the big winner for Outstanding Drama Series, just debuted on DVD Sept. 6 with Lost: The Complete First Season from Buena Vista Home Entertainment. “Everybody Loves Raymond,” winner in the Outstanding Comedy Series category, has four seasons in the DVD market from Warner Home Video, as well as the series finale. Outstanding Lead Actress in a comedy went to Felicity Huffman of “Desperate Housewives,” and Desperate Housewives: The Complete First Season hit shelves just last week from Buena Vista.
These shows, and the other award-winning series, are likely to find new interest in their DVD releases in the next few weeks. And, unlike the Oscars, an Emmy win can boost numerous season boxed sets, rather than just one feature film — which perhaps makes it even more profitable for the video industry.