DVD Still on Shopping Lists28 Nov, 2005 By: Stephanie Prange
With the doom and gloom about slowed growth in the DVD business, it's easy to think the industry has lost its luster with consumers. But shopping this Thanksgiving weekend, I found the DVD sections mobbed.
At a local Target, shoppers flocked around endcaps stocked with new releases. A couple jumped at a bargain for The Polar Express at the local Wal-Mart, impressed that it came packaged with a second disc of Looney Tunes cartoons. A “Scene It” DVD game was prominently displayed at the entrance.
And despite the current doldrums in the theatrical business, which many seem to think the public has forgotten, consumers were evidently tuned into the movies. The paperback of Harry Potter and the Goblet of Fire was sold out in the Target book section, while the most recent release was in ready supply. Evidently people saw the movie and had to have the book. The DVD of the prior movie, Harry Potter and the Prisoner of Azkaban, cracked the top 10 on VideoScan's First Alert charts in November.
Certainly, it remains to be seen whether the fourth quarter will pull out a happy ending for the year. But I don't think consumers have forgotten DVD. It's still on their shopping lists.