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DVD at the Center of the Entertainment Biz

15 Aug, 2005 By: Stephanie Prange

What a long way we've come.

It's easy to get hung up by the fact that the DVD business is experiencing slower growth, but it's hard for me to think of another medium as profitable that spans so many creative endeavors.

DVD encompasses games, movies and television. I'm in Hawaii this week for the direct-to-DVD Lilo and Stitch 2: Stitch Has a Glitch press junket along with a gala for the DVD release of the first season of the hit TV show "Lost."

The stars are out in force to boost the discs of their creative work, knowing their importance as an archival media. On TV, shows are here today and gone tomorrow. On DVD, they last.

As I was driving to the hotel, our group discussed looking for clues in the “Lost” set, freezing certain scenes to get a better look and combing the commentaries for tidbits about the storyline for the upcoming season. That sort of appeal is exactly why the set will be such a success, noted tvshowsondvd.com's Gord Lacey, who's set up a cottage industry guiding the business with input from rabid TV DVD fans.

Chris Sanders, the voice of Stitch, said he's spent whole weekends viewing season sets of such shows as "The West Wing" and "24."

Lilo and Stitch 2 producer Christopher Chase noted how important the DVD business has become. And there is no less pressure in making a direct-to-DVD project than in making a feature, added Stitch writer/director Anthony Leondis.

Yes, DVD is no longer the red-headed stepchild of the entertainment business, but right at the center of it.


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