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DVD Brings Holiday Cheer

17 Nov, 2003 By: Stephanie Prange

Jobs may be in short supply, consumers may be keeping a closer watch on their wallets and retailers may be nervous, but the DVD holiday season seems to be off to a great start.

Buena Vista Home Entertainment's release of the Pixar hit Finding Nemo has set a record, according to the studio, selling 15 million DVDs in just two weeks to become the No. 1 DVD of all time. Keep in mind that number has been set with only 50 percent of households on the DVD bandwagon. When household penetration reaches what it is with VHS, disc sales numbers look to go through the roof.

But back to this holiday season, Nemo's number bodes well for disc retailers. DVDs are a great, value-priced gift that should appeal to cost-conscious consumers and those on their holiday list. DVD player prices should hit rock-bottom this season, and DVD recorders should for the first time be priced within reasonable reach of many households — adding further wind to DVD software sails (and sales).

While pundits and retailers are spooked by a possible slowdown in consumer spending, there's nothing scary about the DVD holiday outlook. The DVD should spin a Merry Christmas for disc retailers.

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