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Content Is Still King

23 Oct, 2006 By: Stephanie Prange

Content is king. That bears repeating in this new-tech world of downloading, burning, etc. It matters WHAT you are downloading and burning. I don't think amateur video of folks doing crazy things will ultimately make the grade. If so, “America's Funniest Home Videos” would have been made into a feature film and won an Oscar, be studied in film school, and have been the most-viewed content ever.

That brings me to YouTube, just purchased by Google for its user-generated content. I know it's all the rage, but the QUALITY of the content does matter in the end. And so far only the studio system has systematically delivered the kind of quality content viewers want to see.

While these new-tech gadgets are certainly shaking up the status quo, they're just an instrument, not the musician playing the concerto or the composer. Creative force is not a result of technology.

Blu-ray Disc, HD DVD, Movielink, Amazon, CinemaNow … these are only technologies that deliver content. Without it, they're nothing. We need to separate the novelty of the technology from the novelty of creative ideas. In the end, creativity will win out.

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