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Content Is King, Even at Electronics Retailers

21 Mar, 2006 By: Stephanie Prange

This past weekend, my husband and I continued our quest to buy a Home Theater System. (I put it in caps because my husband has made it a quest of almost mythic proportions.)

While my husband perused the various speakers on display in Best Buy's Magnolia section, I casually asked about the launch of HD DVD.

“Will you have the players this month?” I asked, knowing full well that Toshiba was pushing them in a road show.

“We're not going to have them until the software is available,” he said.

“Do you mean movies for the players?” I asked innocently.

“Yep. That won't happen until April.” he answered.

While he was a little unclear on the difference between Blu-ray and HD DVD (he thought HD DVD was red-laser technology like DVD, making it compatible), my clerk was clear on one thing — content is king. In other words, Best Buy wouldn't have the equipment out until the software (movie disc) was ready.

I often remind my reporters that I'm not interested in a video-on-demand project until I know what content is on it and when. It seems consumer electronics retailers are on the same page.

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