And Now for Some Really Creative Ways to Use EZ-Ds16 Oct, 2003 By: Thomas K. Arnold
I don't know yet how Disney's disposable disc test is going, but let me tell you, I'd bet my three sons that no one's going to buy a disc for $6.99 that's good for only 48 hours before it self destructs if they can go into any Wal-Mart and buy top-quality catalog titles — even real hotties like MGM's special edition of When Harry Met Sally — for $5.88.
That said, I don't think the folks at Flexplay have a complete turkey on their hands — although if you've seen the package, it does bear an uncanny resemblance to lunch meat.
The way I see it, EZ-D is simply in the wrong market.
I can see two far better uses:
EZ-D to the rescue. The little things are only good for 48 hours after opening, so there's little risk of them being sold on the black market. Studios can send the discs out to award voters — and probably save a little on postage, because the packaging is so flimsy. The recipient can then watch the film and chuck it — which I presume many of them did (with their ancient movie-only videocassettes) before eBay came along.
With EZ-D, they don't have to worry about retailers buying them and then renting them out over and over again because the damn things commit suicide after a mere two days.
Consumers can buy them for a few bucks — as opposed to $40 and up for a real game disc — and joystick away for two whole days before they decide whether to go all the way with the real deal.
Flexplay execs, you can send my consultancy check directly to me, care of this magazine.