MGM, Fox Partner for ‘Operation Skyfall’4 Feb, 2013 By: Ashley Ratcliff
To commemorate the Feb. 12 home video release of new James Bond film Skyfall, MGM Studios and 20th Century Fox Home Entertainment have teamed with Operation Gratitude to send care packages to military personnel.
Their mission is to assemble 7,000 Skyfall-branded care packages — including personal care items (deodorant, body wash, shaving cream, etc.) and a DVD copy of the 23rd installment from the Bond franchise, starring Daniel Craig as Agent 007 — and send them to deployed troops.
Feb. 12 at 10 a.m. at the Army National Guard armory in Van Nuys, Calif., Operation Gratitude will enlist the help of military families, war veterans and fans to accomplish the task.
“Skyfall is the most popular Bond film ever made and an action-packed film like this can really boost morale with our troops overseas,” said Operation Gratitude founder Carolyn Blashek. “Operation Gratitude has been supporting our servicemen and women for 10 years, and this partnership was a great opportunity to provide some much-needed entertainment along with toiletries and personal letters that our military heroes greatly enjoy.”
Southern California-area Bond fans are invited to volunteer for the care-package effort. For further details, email OpGratVolunteer1@yahoo.com. They also can send donations in the name of “Operation Skyfall” directly to the organization by visiting www.OperationGratitude.com.
Skyfall grossed $302.8 million at the domestic box office and more than $1 billion worldwide.