Fox Releases ‘Diary of a Wimpy Kid: Dog Days’ Early on Digital HD7 Dec, 2012 By: Erik Gruenwedel
Twentieth Century Fox Home Entertainment Dec. 7 began offering Diary of a Wimpy Kid: Dog Days on its Digital HD platform — 11 days before the title’s retail release on Blu-ray Disc, DVD and transactional video-on-demand.
Launched in September, Digital HD allows consumers to download or stream Fox movies — including catalog — on connected devices. The titles, which cost less than $15, can be accessed through Amazon, CinemaNow, Google Play, iTunes, PlayStation, Vudu, Xbox Live and YouTube.
Fox joined Paramount (Paramount Digital Copy), Warner, Sony and Universal (via Best Buy's CinemaNow) and others, which are experimenting with release windows to jumpstart higher-margin electronic sellthrough in the face of ebbing disc sales — the industry’s longstanding cash cow.
The third installment of the popular family franchise, Wimpy Kid: Dog Days is available on www.foxdigitalhd.com, in addition to Ice Age: Continental Drift (which streets on disc Dec. 11), for $14.99 each. Both titles are available digitally on street date for $12.99 each on the aforementioned digital services.
Wimpy Kid: Dog Days and Ice Age: Continental Drift discs retail for $39.99 Blu-ray and $29.98 DVD, respectively.
Last month, Chase Carey, president of Fox parent News Corp., said Digital HD represented a fresh look at electronic sellthrough, which has struggled to gain traction among consumers in an era of Redbox rentals and Netflix streaming.
“We continue to build upon digital distribution opportunities for feature films,” Carey said Nov. 6. “The Digital HD [early] release of Prometheus was a success and energized new opportunities in the home entertainment segment over the next few years.”