Fox Offers ‘Taken 2’ Month Early on Digital HD18 Dec, 2012 By: Erik Gruenwedel
Twentieth Century Fox Home Entertainment Dec. 18 said it is making action sequel Taken 2 available now for download or streaming on Digital HD — 28 days before its retail release Jan. 15, 2013.
Fox launched Digital HD in September with the 14-day early digital release of sci-fi actioner Prometheus. The platform also offers digital access to hundreds of catalog titles.
The follow-up to the box office hit that made Liam Neeson an action star is available to download or stream in high-definition for $15 through digital stores such as Amazon Instant Video, Best Buy’s CinemaNow, Google Play, iTunes, Nook Video, PlayStation, Walmart’s Vudu, Xbox Video and YouTube. Digital purchases are stored in the aforementioned stores' cloud-based lockers, which includes UltraViolet.
Interestingly, CinemaNow is offering Taken 2 for $16, while Google Play and Vudu offer it for $14.99. Amazon Instant Video also offers the original, Taken, as a $2.99 rental.
Taken 2, which again stars Maggie Grace and Famke Janssen as Neeson's daughter and wife, will retail as a Blu-ray Disc, DVD combo with digital copy for $39.99, and $29.98 on DVD. The disc releases do not have UltraViolet functionality.
“America will wake up on Christmas morning to more than 16 million new connected devices under the tree this year, making it the year of the connected consumer,” Mike Dunn, president of Fox Home Entertainment, said in a statement. “The unprecedented explosion of smartphones, tablets and smart TVs give Taken 2 a great runway to reach more than 110 million active movie viewers across all of our Digital HD retail partners.”
Fox also offered early digital access on Digital HD to sequels Diary of a Wimpy Kid: Dog Days and Ice Age: Continental Drift. The studio is upping support for Taken 2 with TV ads on ABC and ESPN during NBA games on Christmas day, as well as spots on Google, IGN, Gamefly and YouTube, among others.
“Our aim is simple: We want Taken 2 to be the first movie you enjoy on your new device on Christmas morning,” added Mary Daily, president of worldwide marketing and chief marketing officer for Fox Home Entertainment. “Early access, HD quality and availability across digital stores at an affordable price are together a very compelling consumer proposition.”