Fox Offers QR Codes on UltraViolet Titles1 May, 2013 By: Chris Tribbey
20th Century Fox Home Entertainment is looking to make the UltraViolet experience easier for consumers by including Quick Response (QR) codes on every UltraViolet-enabled disc title going forward, beginning with the April 30 release of Broken City.
The system allows users to scan the QR barcodes included next to the 16-digit redemption codes users would normally have to type in manually. Scanning the code — via a smartphone or tablet — will instantly allow UltraViolet owners to redeem their Fox UltraViolet title at FoxUV.com.
“We’re trying to make it as simple as we can for the consumer,” said Vincent Marcais, EVP of brand marketing for 20th Century Fox Home Entertainment.
After scanning the code, users will be asked to redeem an UltraViolet version of the title enabled by Vudu.com or Flixster.com, with the redeemed titles also showing up at the UltraViolet website UVVU.com.